( SEO )

SEO done by the people who build the site.

Technical SEO, structured data, speed and architecture. We commit to the work, not to a position.

A great deal of SEO advice is guesswork sold with confidence. We do the part that is not guesswork: the technical foundation that determines whether a search engine can crawl your site, understand it, and rank it at all.

That work is measurable, it is durable, and it is mostly engineering. It is also increasingly what decides whether an AI assistant can find and quote you, which is becoming its own channel.

( What this covers )

Search Engine Optimisation, in practice

Technical audit

Crawlability, indexing, redirects, duplicate content, canonical tags and the structural problems that quietly cap a site's ceiling.

Core Web Vitals

Load speed, layout stability and responsiveness, measured properly and fixed at the source rather than patched with a plugin.

Structured data

Schema markup so search engines understand what your pages describe. Accurate markup only. Anything invented gets penalised.

Site architecture

URL structure, internal linking and page hierarchy, so authority flows to the pages that need to rank.

AI and assistant visibility

Bing indexing, IndexNow submission and an llms.txt describing your business accurately, because assistants retrieve from indexes too.

Search Console setup

Google and Bing properties verified, sitemaps submitted, and someone explaining what the reports actually mean.

( Worth talking to us if )

Any of this sounds familiar.

Your site does not appear for terms it obviously should
An agency sends monthly reports that never quite explain anything
The site is slow and you have been told that is simply how it is
You are about to rebuild and want to keep the rankings you have
You want AI assistants to describe your business correctly

( How we work )

The shape of a typical build

01
Audit and prioritise
A full technical crawl, and a list ordered by impact rather than by how easy each item is to bill for.
02
Fix the foundation
Crawl and index problems first, because content work on an unindexable site is wasted effort.
03
Speed and structure
Core Web Vitals and architecture, fixed in the code rather than masked.
04
Measure and report plainly
What changed, what it did, and what remains. In language that does not require a glossary.

( What you end up owning )

Everything, and no strings.

The full audit, with every finding and its reasoning
Search Console and Bing Webmaster Tools access on your own accounts
A written record of every change made and why
A prioritised list of what to do next, whoever does it

( Built with )

Google Search Console
Bing Webmaster Tools
Lighthouse
Schema.org
IndexNow
Plausible

Mainstream tools with deep talent pools, chosen so you are never dependent on us to maintain what we built.

Questions about seo

Can you guarantee first page rankings?: No, and you should be wary of anyone who does. Nobody controls how a search engine ranks a page. What we can commit to is the technical work, done properly and documented, which is the part that is actually within anyone's control.
How long before results show?: Technical fixes such as indexing and speed can register within weeks. Competitive ranking movement usually takes months. Anyone promising quick wins on a competitive term is either lucky or misleading you.
Do you write content too?: We handle structure, technical work and how content should be organised. Words about your own business are usually better written by you, and we will tell you exactly what each page needs to cover.
Why does Bing matter if Google is bigger?: Because Bing's index is what ChatGPT browsing and Microsoft Copilot retrieve from. If Bing has never crawled you, those assistants cannot cite you, whatever your Google position looks like.

Tell us what you need building.

Send a brief and you get a written scope, a timeline and a fixed price back within 48 hours. It costs nothing and commits you to nothing.

Get a quote

( Often paired with )

Search Engine Optimisation, in practice

Technical audit

Crawlability, indexing, redirects, duplicate content, canonical tags and the structural problems that quietly cap a site's ceiling.

Core Web Vitals

Load speed, layout stability and responsiveness, measured properly and fixed at the source rather than patched with a plugin.

Structured data

Schema markup so search engines understand what your pages describe. Accurate markup only. Anything invented gets penalised.

Site architecture

URL structure, internal linking and page hierarchy, so authority flows to the pages that need to rank.

AI and assistant visibility

Bing indexing, IndexNow submission and an llms.txt describing your business accurately, because assistants retrieve from indexes too.

Search Console setup

Google and Bing properties verified, sitemaps submitted, and someone explaining what the reports actually mean.

The shape of a typical build

Audit and prioritise

A full technical crawl, and a list ordered by impact rather than by how easy each item is to bill for.

Fix the foundation

Crawl and index problems first, because content work on an unindexable site is wasted effort.

Speed and structure

Core Web Vitals and architecture, fixed in the code rather than masked.

Measure and report plainly

What changed, what it did, and what remains. In language that does not require a glossary.

Questions about seo

Can you guarantee first page rankings?

No, and you should be wary of anyone who does. Nobody controls how a search engine ranks a page. What we can commit to is the technical work, done properly and documented, which is the part that is actually within anyone's control.

How long before results show?

Technical fixes such as indexing and speed can register within weeks. Competitive ranking movement usually takes months. Anyone promising quick wins on a competitive term is either lucky or misleading you.

Do you write content too?

We handle structure, technical work and how content should be organised. Words about your own business are usually better written by you, and we will tell you exactly what each page needs to cover.

Why does Bing matter if Google is bigger?

Because Bing's index is what ChatGPT browsing and Microsoft Copilot retrieve from. If Bing has never crawled you, those assistants cannot cite you, whatever your Google position looks like.